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The quality of the individual ingredients determines the overall flavor of a dish.

The same goes for the source material of a qualitative study. We make every effort to recruit test subjects that coincide with pre-established criteria.

We carefully select our network partners based on the value of previous experience. We go on location in order to brief our international partner institutes and to ensure that the study design is implemented one to one.

Our aim: The highest possible quality at every phase of the course of the study.

Our data acquisition is subject to the regulations and the code of conduct of the European Society for Opinion and Marketing Research (ESOMAR).