The Focus groups.

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Quick operational results and security prior to market launching

  • Evaluate concepts, finalize product drafts, optimize product lines, actualize brand jargon

  • Optimization, actualization and quick operational results are necessary

As a rule, a focus group consists of 8 to 10 participants that are recruited based on determinate criteria. The moderator employs special techniques and instruments according to firm orientation and objectives. Interaction between group participants is encouraged and promoted.

  • A spectrum of perspectives and opinions pertaining to a particular theme are covered
  • Observation possibilities via a two-way mirror, video transmission and videostream

Further Forms

  • Firm internal creative groups composed of employees such as product managers, marketing division members, external experts and clients
  • Super groups, expert rounds